Louis Vuitton (LV) has to adapt to over 50 countries, using its 507 outlets to serve its luxury customers.
How does LV Adapt to Different Countries and Cultures? The keys to LV adapting to different countries are having 507 retail outlets where the luxury customers shop, staying consistent and authentic and gathering feedback from all levels.
There is no easy strategy and LV CEO Michael Burke shared in many interviews the methods LV used to stay relevant in this everchanging environment.
LV Staying Consistent And Authentic
LV CEO, Michael Burke said to TheAtlatntic about staying consistent and authentic:
"It's crucial for luxury brands to be consistent and authentic," he also said. "They become cultural reference points as the world shifts. It's not that they don't take account of cultural forces, but they can't react. They have to be beacons of a certain point of view." LVMH's stock has recovered to the high 30s, a few points from its all-time pre-recession high. In 2010, Louis Vuitton's net profit jumped 73% led by the Asian market. A strong brand reduces business risk precisely because it stands for something more than affordability. Companies without focused brands -- Mitchell named Oldsmobile -- are in danger when affordability is the only selling point, because "somebody builds a cheaper or more convenient product, you're irrelevant." (theatlantic.com)
The key is to be focused on staying relevant because pricing and convenience is a factor even at the luxury brands.
LV Gathering Feedback From All Levels
LV CEO also said to GQ on the change from the triangle system to gathering feedbacks from all levels:
“It used to be a triangle system, with the editors and creative directors at the top of this ivory tower who would decide everything – what the world saw of a brand, but today it’s all flat. It’s democratised, everyone has an opinion and everyone has to be heard.”
One of the ways to stay relevant is to gather feedback from everyone in the company and making the system for feedback as direct as possible.
Open Retail Outlets Where Luxury Customers Shop
Knowing that China is the largest domestic market for luxury goods in the world and accounts for 44% of global demand, LV open its outlet in China strategically such as Xi'an to create maximum awareness and wowing the shoppers within the country.
CLSA and other firms estimate that currently more than half of Chinese luxury spending occurs overseas. Some Chinese tour groups travel to France and Italy for the sole purpose of luxury shopping.
“China is the rising star,” according to Claudia D'Arpizio, a Milan-based partner with Bain & Co., the consultancy. Consumption by Chinese consumers abroad has helped fuel this growth in more mature markets in Europe. (knowledge.wharton.upenn.edu)
To maintain convenience and creating branding for the luxury customers, one of LV's main strategies is to have many stores, around 507 outlets across the world as of 25 Nov 2020 from its website.
- New York 5th Avenue
- San Francisco Union Square
- Las Vegas CityCenter
- Maison Champs-Élysées
- Kuwait Salhia
- Abu Dhabi Marina Mall
- Abu Dhabi The Galleria
- Kuwait Avenues
- Almaty
- Amman
- Amsterdam 2 Bijenkorf
- Amsterdam 1 Hooftstraat
- Antwerp
- Aspen
- Athens
- Atlanta Saks Phipps Plaza
- Atlanta Lenox Square
- Austin Domain
- Aventura Bloomingdale's
- Aventura
- Bal Harbour Saks
- Bangalore UB City
- Bangkok Iconsiam
- Bangkok Emporium
- Bangkok Siam Paragon
- Barcelona El Corte Inglés
- Barcelona Paseo de Gracia
- Bari
- Basel
- Cleveland Saks
- Beijing Shin Kong Women
- Beijing Shin Kong Women's shoes
- Beijing China World
- Beijing Peninsula
- Beijing Shin Kong Men
- Beijing Seasons Place Finan
- Beijing PKX Airport
- Beirut
- Seattle Bravern
- Berlin Kurfürstendamm
- Berlin KaDeWe
- Beverly Hills Rodeo Drive
- Beverly Hills Saks
- Birmingham Selfridges
- Birmingham Saks
- Boca Raton Saks
- Boca Raton
- Bogotá
- Bologna
- Bordeaux
- Boston Copley
- Boston Saks
- Brasília, Shopping Iguatemi
- Brisbane
- Gold Coast Pacific Fair
- Brussels
- Bucarest Mariott
- Budapest
- Buenos Aires Patio Bullrich
- Busan Shinsegae Centum Men
- Busan Lotte Seomyun Men
- Busan Lotte DF
- Busan Shinsegae Centum Women
- Busan Lotte Seomyun
- Cairns DFS
- Calgary Chinook Centre
- Campinas, Shopping Iguatemi
- Cancun la Isla Fashion Harbour
- Cannes
- Topanga (Curbside Pickup & Virtual Appointments Only)
- Cape Town
- Capri
- Casablanca Morocco Mall
- Changchun Charter Centre
- Changsha IFS
- Charleston
- Charlotte SouthPark
- Chengdu IFS
- Chengdu Yanlord
- Time Capsule Chengdu
- Chevy Chase Saks
- Chiba Sogo
- Chicago Michigan Avenue
- Nordstrom Chicago
- Men's FW19 Chicago (CLOSED)
- Tokyo Daimaru
- Chongqing IFS Women Store
- Chongqing IFS Men Store
- Chongqing Times Square
- Tokyo Ginza Dover Street Market
- Tokyo Ginza Namikidori
- Tokyo Mitsukoshi Nihombashi
- Tokyo Matsuya Ginza
- Cincinnati Kenwood
- Columbus Easton Town Ctr
- Copenhague
- Miami Coral Gables Neiman Marcus
- Costa Mesa California Dream
- Costa Mesa South Coast Plaza
- South Coast Plaza Costa Mesa Men (RELOCATED)
- Saks Costa Mesa S Coast
- Bloomingdale's Costa Mesa
- Macau City of Dreams
- Courchevel 1850
- Crans-Montana
- Curitiba, Shopping Pátio Batel
- Daegu Hyundai
- Daegu Shinsegae
- Daejeon Galleria
- Dalian Times Square
- Dallas Northpark Mall Men's
- Dallas Galleria
- Dallas Northpark Mall
- Dallas Neiman Marcus Northpark
- Deauville
- Denver Cherry Creek
- Doha Qatar Villaggio Mall
- Dubai Mall Of The Emirates
- Galeries Lafayette
- Dubai Mall Level
- Dubai Mall
- Dublin Brown Thomas
- Düsseldorf
- Minneapolis Edina Galleria
- Edinburgh
- Edmonton
- Farmington Westfarms
- Firenze
- Clearfork
- Forte Dei Marmi
- Frankfurt
- Fukuoka Tenjin Daimaru
- Fukuoka
- Fukuoka Hakata Hankyu
- Garden City Roosevelt Field Neiman Marcus
- Garden City Macy's Roosevelt Field
- Geneve
- Genova
- Glendale Bloomingdale's
- Americana Glendale
- Goiânia, Shopping Flamboyant
- Gstaad
- Guam Tumon Sands (Open for Appointments Only)
- T Galleria by DFS Guam (TEMPORARILY CLOSED)
- Guangzhou Tianhe
- Gwangju Shinsegae
- Jukjeon Shinsegae
- Hackensack Riverside Square
- Hamamatsu Entetsu
- Hamburg
- Hangzhou Tower Men
- Hangzhou Mix-C
- Hangzhou Tower Women
- Hangzhou Hubin
- International Centre Hanoi
- Hanoi Trang Tien Plaza
- Harbin Charter
- Hefei
- Helsinki
- Hiroshima Fukuya Hatchobori
- Ho Chi Minh
- Hong Kong Times Square
- Hong Kong Lee Gardens
- Hong Kong Pacific Place
- Hong Kong Landmark
- London Heathrow T3
- London Heathrow T5
- Houston Galleria
- Houston Saks
- Houston Neiman Marcus
- New York Saks Walt Whitman
- Lotte Incheon Terminal
- Incheon Airport DF
- Indianapolis Saks
- Indianapolis Keystone (OPENING SOON)
- Istanbul Havalimani
- Istanbul Nisantasi
- Istanbul Istinye Park
- Istanbul Zorlu Center
- Emaar
- Jacksonville
- Jakarta Plaza Senayan
- Jakarta Pacific Place
- Jakarta Plaza Indonesia
- Jeddah
- Jeju Shilla DF
- Jeju Lotte DF
- Jeju Lotte Hotel
- Jinan Guihe
- Johannesburg
- Kagoshima Yamakataya
- Kanazawa Korinbo Daiwa
- Kaohsiung Hanshin
- Kaohsiung Hanshin Arena
- Kashiwa
- Kiev
- King of Prussia
- KitaKyushu Kokura Izutsuya
- Kitzbuhel
- Knokke Heist
- Kobe Hankyu
- Kobe Kyoryuchi
- Koriyama Usui
- Hong Kong DFS Chinachem
- Hong Kong Peninsula
- Hong Kong 5 Canton Road
- Hong Kong Elements
- Kuala Lumpur KLCC
- Kuala Lumpur Starhill
- Kuala Lumpur The Gardens
- Kunming Spring City 66
- Kunming Panlong
- Kyoto Daimaru
- Kyoto Takashimaya
- Hanam Shinsegae
- Köln
- Las Vegas Palazzo Pop Up
- Las Vegas Wynn Men's
- Las Vegas Caesars Forum Men's
- Las Vegas Fashion Show
- Las Vegas Caesars Forum Women's
- LV Bellagio Men’s
- Las Vegas Wynn Women's
- Las Vegas Neiman Marcus
- LV Bellagio Women’s
- Lausanne
- Leeds
- Lille
- Lisbon Av. Da Liberdade
- City
- Westfield White City
- London Selfridges
- London New Bond Street – Outdoor Collection Also Available
- London Sloane Street
- London Heathrow T4
- London Harrods
- Beverly Center
- Lugano
- Luxembourg
- Lyon
- Macau Four Seasons Men's
- Macau One Central
- Macau Four Seasons Women's
- Macau Wynn Resort
- Macau Wynn Palace Pop-Up
- Madrid El Corte Inglés
- Madrid Serrano
- Bahrain Manama
- Manchester Selfridges
- Manhasset
- Manila Greenbelt Makati
- Manila Solaire
- Marrakech
- Marseille
- Matsuyama Iyotetsu Takashimaya
- McLean Tysons Corner Bloomingdale's
- McLean Neiman Marcus Tysons Corner
- McLean Tysons Galleria
- Melbourne Chadstone
- Melbourne Collins Street
- Mexico Masaryk
- Mexico Palacio de Hierro Polanco
- Mexico Palacio de Hierro Santa Fe
- El Palacio de Hierro Perisur
- Artz Pedregal
- Miami Saks Dadeland
- Men’s Temporary Residency at Miami Design District (OPENING SOON)
- Miami Design District
- Milano Via Montenapoleone
- Milano Rinascente
- Milano Galleria V. Emanuele II
- Tokyo Roppongi
- Mito Keisei
- Monaco
- Monterrey Palacio de Hierro
- Ogilvy
- Moscow Stoleshnikov
- Vremena Goda
- Moscow Gum
- Moscow TSUM
- Mumbai 1 Taj Mahal Palace & Tower
- Nammos
- Mykonos
- München Residenzpost
- München Oberpollinger
- Nagoya JR Takashimaya
- Nagoya Midland Square
- Nagoya Sakae
- Nagoya Matsuzakaya
- Okinawa
- Nanjing Deji Plaza
- Nanning MixC
- Naples
- Napoli
- Nara Kintetsu
- Nashville
- Natick
- El Palacio de Hierro Satelite (CLOSED)
- New Delhi 2 Emporio
- New Orleans
- New York Men's FW19 Pop-Up (CLOSED)
- New York - Artycapucines Gallery
- Neiman Marcus Hudson Yards (CLOSED)
- New York Soho
- Brookfield Place (TEMPORARILY CLOSED)
- New York Macy's Herald Square
- New York Saks Fifth Ave
- New York Bloomingdale's
- Newport Beach Fashion Island Neiman Marcus
- Nice
- Niigata Isetan
- Ningbo Heyi Plaza
- Chicago Northbrook
- Chicago Oakbrook Center
- Okayama Takashimaya
- Aruba Oranjestad
- Orlando Men's
- Orlando Millenia
- Osaka Hankyu Umeda Men
- Osaka Kintetsu Abeno
- Osaka Hankyu Umeda Women(5F)
- Osaka Hilton Plaza Umeda
- Maison Osaka Midosuji
- Osaka Hankyu Umeda Women(2F)
- Osaka Takashimaya
- Oslo
- Padova
- Palermo
- Palm Beach
- Palm Beach Gardens
- Palm Desert
- Palma de Mallorca
- Palo Alto
- Panama Soho
- Paramus Garden State Plaza
- Paris Montaigne
- Paris St-Germain-des-Prés
- Maison Vendôme
- Charles de Gaulle T2E
- Le Bon Marché
- Paris Printemps Haussmann
- Paris Galeries Lafayette
- Perth
- Central Phuket
- Pittsburgh Ross Park
- Plano Neiman Marcus
- Portland
- Porto Alegre, Shopping Iguatemi
- Porto Cervo
- Portofino
- Prague
- Puebla
- Palacio de Hierro Puebla (CLOSED)
- Puerto Banús
- Qingdao Hisense
- Querétaro
- Rio de Janeiro, Shopping Village Mall
- Rio de Janeiro, Ipanema
- Riyadh Kingdom Center
- Riyadh Centria Mall
- Charles de Gaulle T2AC
- Roma Via Condotti
- Roma Etoile
- Roma Rinascente
- Roma Fiumicino
- Roseville Sacramento
- Rotterdam De Bijenkorf
- St Barthélemy Gustavia
- St. Louis Plaza Frontenac
- Saint-Tropez
- T Galleria by DFS Saipan (TEMPORARILY CLOSED)
- Urawa Isetan
- City Creek Center
- Salzburg
- San Antonio Saks
- San Antonio La Cantera
- San Antonio Neiman Marcus
- San Diego Neiman Marcus
- San Diego Fashion Valley
- San Francisco Bloomingdale's
- Puerto Rico
- Bloomingdale's Santa Clara Valley Fair
- Santa Clara Valley Fair
- Santa Monica Place
- Santiago
- Saint Domingue
- São Paulo, Shopping Iguatemi
- São Paulo, Shopping Cidade Jardim
- Sapporo Marui Imai
- Sarasota
- Scottsdale
- Seattle Nordstrom
- Sendai Fujisaki
- Pangyo Hyundai
- Seoul Shinsegae Main
- Seoul Hyundai Mokdong
- Maison Seoul
- Seoul Lotte World Tower DF
- Seoul Shilla DF
- Seoul Galleria Women
- Seoul Shinsegae Kangnam Shoes
- Seoul Lotte Downtown
- Seoul Shinsegae Main Men
- Seoul SSG Timesquare
- Seoul Hyundai Main
- Seoul Galleria Men
- Seoul Hyundai Coex
- Seoul Lotte Downtown DF
- Seoul Lotte Jamsil
- Seoul Lotte Jamsil Men
- Seoul Shinsegae Gangnam
- Shinsegae Myeong-Dong DF
- Seoul Shinsegae Kangnam Men
- Shanghai Hongqiao l'Avenue
- Shanghai Pudong
- Shanghai Grand Gateway66 Men's Store
- Shanghai ITC Women's Store
- Shanghai Plaza 66
- Shenyang MixC
- Shenyang Charter
- Shenzhen Luohu
- Tokyo Takashimaya Shinjuku
- Shibuya Men’s Store
- Tokyo Omotesando
- Tokyo Seibu Shibuya
- Shijiazhuang
- Tokyo Odakyu Shinjuku
- Tokyo Shinjuku
- Shizuoka Matsuzakaya
- Short Hills
- Short Hills Neiman Marcus
- Singapore Takashimaya Shopping Centre Ngee Ann City
- Singapore Marina Bay Sands
- Singapore Changi Airport T3
- Singapore Ion Orchard Turn
- Sochi
- Melbourne Crown
- St Moritz
- St Petersbourg
- St Thomas (CLOSED)
- Stockholm
- Strasbourg
- Stuttgart
- Suzhou Metro
- Sydney David Jones
- Sydney Maison
- Chatswood Chase Game On Pop Up
- Sydney Bondi Junction
- Sydney DFS The Rocks
- Sydney David Jones Women Shoe Salon
- São Paulo Morumbi Women's
- São Paulo Iguatemi Men's
- Tokyo Tachikawa Takashimaya
- Taichung Mitsukoshi
- Tainan Mitsukoshi
- Macau Galaxy
- Taipei 101
- Taipei Breeze Xinyi
- Taipei Breeze Center
- Taipei LV Building
- Taipei Sogo Fuxing
- Taipei Regent
- TAIYUAN TIANMEI
- Takamatsu Mitsukoshi
- Tampa Bay
- Tel Aviv
- Woodlands Market Street
- Tianjin MixC
- Torino
- Holt Renfrew Yorkdale Toronto (Curbside Pickup Only)
- Holt Renfrew Bloor St Toronto (Curbside Pickup Only)
- Yorkdale Toronto (Curbside Pickup Only)
- Toronto Eaton Saks (Curbside Pickup Only)
- Toronto Bloor Street (Curbside Pickup Only)
- Toulouse
- Baltimore Towson
- Troy Saks
- Troy Somerset Mall
- Ulsan Hyundai
- Utsunomiya Tobu
- Valencia
- Holt Renfrew Vancouver
- Vancouver Hotel
- Venice
- Palacio de Hierro Veracruz (CLOSED)
- Verona
- Wakayama Kintetsu
- Warsaw
- Washington DC CityCenter
- White Plains Bloomingdale's
- White Plains Westchester
- Vienna
- Wuhan International Plaza
- Wuxi Center66
- Wuxi Yaohan
- Xi'an Shin Kong Place Shoes
- Xi'an Shin Kong Place Women
- Xi'an Shin Kong Place Men
- Xiamen MixC
- Yokohama Sogo
- Yokohama Takashimaya
- Guadalajara Palacio de Hierro
- Zhengzhou David Plaza
- Zurich
- Beijing SKP-S
- Tokyo Seibu Ikebukuro
- Tokyo Futako Tamagawa
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