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Origins of Luxury Brands In Italy

JeshreenNoor

Origins of Luxury Brands In Italy

Ever wondered about the history of some of the world-renowned Italian luxury fashion houses? Founded in 1913, Prada is one of the oldest Italian clothing brands. We would share the stories of luxury brands in Italy. Prada From 1913 Founded by Mario Prada and his brother Martino, the famous Italian luxury brand started as a leather goods shop — Fratelli Prada in the fashion capital, Milan back in 1913. At that time, it started as a shop selling animal goods and imported English steamer trunks and handbags. The family-owned business was passed down from Mario to his daughter, Luisa Prada which...

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Making of Expensive Ferrero Rocher

Making of Expensive Ferrero Rocher

Compared to $1.5million a box for Le Chocolate Box, Ferrero Rocher isn't the most expensive chocolate.  Forbes estimated that Ferrero Rocher as the company earns 10% from each chocolate sold meaning 90% of the price you paid was used to make a Ferrero Rocher. So, why is Ferrero Rocher so expensive? The cost to make an expensive Ferrero Rocher is divided into purchasing ingredients, hiring staff to manufacture the chocolate giving a "golden experience", testers to ensure high quality in taste and spot defects, and finally, marketing and distribution costs which are typically around 11% based on other chocolate. Hazelnuts cascade...

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Monteriggioni: A Timeless Wonder In Italy

HaydenAung

Monteriggioni: A Timeless Wonder In Italy

  Monteriggioni is a walled Medieval town found in Tuscany, Italy with a population of around 9,870 people. It is nestled in the province of Siena, a few minutes away from Colle Val d’Elsa, another city with a stunning medieval atmosphere, and is famous for its crystal glass production.   The village first started with just a castle, the famed Monteriggioni Castle which was built by the Sienese between 1213 and 1219 for defensive purposes. Its strategic location, atop the hill overlooking the Cassia Road, allowed the castle to control the cities of Val d’Elsa and Staggia and be on...

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Top 4 Bakeries In Milan You Must Try

Best In Milan HaydenAung

Top 4 Bakeries In Milan You Must Try

Ever discover the softer and more tender side of Milan? It can be seen by the plethora of bakeries, both new and old, that are still following traditional gourmet pastry methods. Here are four bakeries in Milan that you have to visit! 1) Pasticceria Castelnuovo: Pasticceria Castelnuovo is a bakery with a rich history. Enrico Castelnuovo started learning the art of pastry making at the age of fourteen in 1927. However, his job was interrupted for five years due to the war. After returning home from prison in Germany, he married his colleague and they opened an artisan cake shop...

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The Battle of Oranges in Ivrea - Italian Food Fight With Meaningful Origins

AnnaMaryPlumb

The Battle of Oranges in Ivrea - Italian Food Fight With Meaningful Origins

Want to be part of a food fight of epic proportions? Book yourself a ticket down to the town of Ivrea in north-western Italy.  What is the Battle of Oranges? The Battle of Oranges, Ivrea is one of the oldest festivals in Italy and the largest food fight in Italy. The Battle of Oranges recognized the valor of a young woman, Violetta, and how she freed an entire town from a baron. The festival is celebrated at the end of the annual carnival that takes place in Ivrea and lasts three days, usually in February. Wearing a red cap will...

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